“My mother named me Kriffith Chiquitita Elsie Jose Fernando.
Yes, two of those sound like ABBA songs.
And no, I wasn’t named after said songs.”
YOu can
call me
kriff
Call: +65 9296 8472
Mail: kriff.fernando@gmail.com
NICE TO MEET YOU :)
✦
NICE TO MEET YOU :) ✦
PLACES I’VE BEEN
Came in as a suit.
Tried to make powerful points and excel.
Didn’t work out.
Made the jump.
Having the best time of my life since.
LEO BURNETT | 2021-PRESENT
McDONALD’S, SINGTEL, CATHAY PACIFIC, BEAM SUNTORY
GOVT SINGAPORE | 2019-2021
JULIE’S BISCUITS MALAYSIA, OCBC, TIGER BEER, NETFLIX, SATS
MIRUM & GOVT SINGAPORE | 2015-2019
MY PAST LIFE AS A SUIT
SINGAPORE MANAGEMENT UNIVERSITY | 2010-2014
BACHELOR OF SOCIAL SCIENCES
all these things that i’ve done
I got soul but I'm not a soldier
〰️
I got soul but I'm not a soldier 〰️
5G LIve from
the underground
SINGTEL
Streaming glitches on the go are still very much a thing. So with the launch of Singtel’s 5G network, we put it to the ultimate test.
We live-streamed a concert from an underground train, purely through Singtel 5G, across multiple platforms for 25 glitch-less minutes of pure indie rock.
TEAM
Sharim Gubbels | ECD
Roxane Wee | Art
Kriffith Fernando | Writer
Adela Andrei | Acct. Management
Seana Carter | Acct. Management
Asia Works | Production Partner
Awards
Effies 2023 | 2 Golds
GONGS | 1 Gold, 1 Bronze
MEAs | 1 Gold, 1 Bronze
MARkies | 1 Silver, 1 Bronze
Hashtag Asia | 1 Gold, 3 Silvers
Marketing Events Awards | 3 Golds
MOB-Ex| 1 Bronze
SMMA | 1 Gold
The Loyalty & Engagement Awards | 1 Gold
INI IKLAN
RAYA TAU?
JULIE’S BISCUITS, MALAYSIA
Raya ads aren’t something new. Every year, every brand & their pet goat try their hand at
telling the story of a lonely grandmother, a nosey mother, and her (eventually) grieving daughter.
When we got the chance to tell a Raya story through Julie’s Love Letters, we wanted to make sure that
we showed real love to the very real women of Raya Ads.
TEAM
Kevin Joseph | Writer
Kriffith Fernando | Writer
Yeo Zhenxi | Art
Jaslyn Lam | Acct. Management
Woei Wong | Acct. Management
Alicia Yueh | Producer
Awards
Spikes 2022 – Glass: The Award For Change | Shortlist
THE GREAT CATCH
McDONALD’S SINGAPORE
In a world where no one wants to ask too many questions about fast food meat, Singapore fell in love with the Filet-O-Fish and its 100% Wild Alaskan Pollock patties. Like, actual fish flakes.
And not having said much about this burger for almost a decade, Singaporeans were starting to forget why they fell in love in the first place. So on the launch of the new Black Pepper Cheese Filet-O-Fish, it was the perfect time for a much-needed reminder.
TEAM
Sharim Gubbels | ECD
Chong Wei Cong | CD
Max Tan | Art
Kriffith Fernando | Writer
Alicia Tiong | Acct. Management
Sherene Sim | Acct. Management
THE MCGRIDDLES
BREAKFAST DROP
McDONALD’S SINGAPORE
Sweet and savoury, in the same bite?!! The McGriddles defo isn’t for everyone. But those who love it (Hello Gen Z babies!), LOVEEE IT.
So on its 15th anniversary, instead of the usual launch campaign, we decided to pay tribute to this very, special love. Introducing The McGriddles Breakfast Drop. Cause why just eat something you love when you can wear it?
TEAM
Sharim Gubbels | ECD
Chong Wei Cong | CD
Claudia Ribeiro | CD
Zoei Lim | Art
Kriffith Fernando | Writer
Jodie Cheng-Bradshaw | Acct. Management
Shalyn Wong | Acct. Management
Rebeca Leong | Acct. Management
UNLOCK
THE JOURNEY
BOWMORE, BEAM SUNTORY
Even with the popularity of whisky soaring in Asia, Bowmore hadn’t been capturing its share of the barrel. So we took Lunar New Year as the opportunity to reintroduce the brand to Asia as THE unique gift for the festive season.
Box Messaging
Through the keyhole a rabbit leapt,
Into the flowing waters The Atlantic kept.
Straight off the island he swam,
Out to a distant foreign land.
Take a moment and you will see,
He’s calling you to join a jubilee.
The old year is passing to crackers firing.
Pause. Feel the bliss.
These are the people, places, and moments,
You already miss.
Unlock the doors – for you hold the key;
And come along for an adventure filled with glee!
May this Year of The Rabbit be an abundance of delightful reunions, great fortunes, and timeless moments with those who matter the most.
TEAM
Sharim Gubbels | ECD
Janath Gamage | Art
Agnes Lee | Head of Art
Erika Tay | Illustrator
Kriffith Fernando | Writer
Syazwani Soenar | Acct. Management
Callista Koh| Creative Services Manager
Awards
World Brand Design Society Awards | Bronze
GONGS 2023 – Physical Craft: Art Direction | Bronze
GONGS 2023 – Physical Craft: Illustration | Bronze
GONGS 2023 – Brand Identity Design| Bronze
GONGS 2023 – Design Craft: Illustration | Bronze
OPERATION
MAYBE
JULIE’S BISCUITS, MALAYSIA
Real talk: no one remembers brand refresh campaigns.
So when it was a similar time for Julie’s, we realised a run-of-the-mill announcement just wouldn’t cut it.
And we decided to tell them the whole truth, and nothing but the truth.
We showed our hand.
The brainless brainstorms. The focus groups without focus.
And even the presentations where only the presenter was present.
FUN FACT #1
This was the FIRST COVID lockdown, remote shoot in my life. Seven, 15-hour days later the team emerged toit as heck. Or is this what they call trauma bonding?
FUN FACT #2
It took us seven, 15-hour day shoots because we managed to convince the client to let us shoot a 17 minutes 55 seconds long ad.
TEAM
Aaron Koh | ECD
Kevin Joseph | Writer
Kriffith Fernando | Writer
Yeo Zhenxi | Art
Agustine Layocto | Acct. Management
Woei Wong | Acct. Management
Alicia Yueh | Producer
TIGER
DISTRICT PARTY
TIGER BEER, APB SINGAPORE
The Task: Throw a party. Evoke ‘street’ pride & sell limited-edition Tiger District Bottles.
And the first district that came to mind? Bugis.
From shop owners to street musicians, we knew that it was the people who contributed to its unique flavour. But we recognised that many of these guys weren’t even around anymore. And we wanted to bring it all back.
We found a 90-year-old hawker who fed Bugis for more than a decade before moved out and brought her back.
We found a 28-year-old musician who started by drawing inspiration from these very streets, and brought her back.
The Result: A night where the people of Bugis came together to celebrate their love for the streets they call home.
TEAM
Katherine Khor | CD
Kevin Joseph | CD
Amanda Kwan | Art
Kriffith Fernando | Writer
Charisse Cham | Acct. Management
Jayne Rajendran | Acct. Management
THE ADULTS ARE TALKING
✦
THE ADULTS ARE TALKING ✦
if you wanna
reach me
CALL ME: +65 9296 8472
BEEP ME: kriff.fernando@gmail.com